Hyundai Motor has revealed the Insteroid, a concept electric vehicle based on its compact Inster model, designed to appeal to gaming enthusiasts and younger consumers. The concept was officially unveiled on April 1 in Seoul and is on display at the Seoul Mobility Show running from April 3 to 13.
With a bold orange and white color scheme, the Insteroid features a stripped-down, sport-oriented design, including bucket seats, a roll cage, and a modular instrument board with bright LED displays. The vehicle’s exterior design includes widened arches, a large spoiler, and a visual style reminiscent of video game racing simulators. According to Hyundai, the EV also includes a ‘Drift Mode,’ further enhancing its appeal to driving game fans.
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“This initiative aims to connect with younger audiences through authentic engagement,” Hyundai said in a statement. “Following successful ventures with platforms like Roblox and ZEPETO, this concept reflects our growing partnerships in the gaming industry.”
The interior emphasizes versatility and playfulness, with a fully adjustable layout and features like the Beat House sound system and a ‘Message Grid’ display. Hyundai also highlighted the use of sustainable materials, including 3D-knitted fabric made from recycled yarn, and lightweight lattice structures throughout the design.
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Developed by Hyundai Motor Group’s European design center in Rüsselsheim, Germany, the concept aims to boost awareness and interest in the Inster lineup, which includes the base Inster and the Inster Cross. Hyundai noted the design team’s focus on “delivering a refreshed brand image” through this creative approach. The Inster EV is currently available for order in Germany starting at €23,900.