Tesla Cybertruck Showcased in Japan, Hinting at Right-Hand-Drive Market Expansion

Tesla’s Cybertruck continues to make waves in the electric vehicle and automotive industries since its first customer deliveries in November. After being showcased in North America, the Cybertruck has now made its way to Asia, with recent stops in China and Japan, marking a significant move for the Australian market, the world’s largest right-hand-drive market.

EV enthusiast Billy recently spotted the Cybertruck in Japan, where it is being showcased for the first time to locals at teamLab Planets, an arts and technology facility in Tokyo. The photos from the venue show the Cybertruck drawing attention from hundreds of visitors, with one local fan expressing awe at the vehicle’s size and design.

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Cybertruck in Japan!!!@Rizflip @LudicrousFeed @TheDriven_io pic.twitter.com/YJhmsS5mWT

— Billy (@Billy89269354) February 19, 2024

The arrival of the Cybertruck in Japan comes shortly after Tesla CEO Elon Musk highlighted the low awareness of the Tesla brand in the country. Musk emphasized the need to expand Tesla’s presence in Japan by ensuring the availability of superchargers, service centers, and a well-functioning product lineup.

See also: Tesla Cybertruck Shines on 1/8 Mile Strip with Impressive Performance

The showcasing of the Cybertruck in Japan serves as a promotional opportunity for Tesla, helping to increase brand awareness and positioning Tesla as a technological leader in EVs. This strategy is expected to not only boost interest in the Cybertruck but also in Tesla’s mainstream Model 3 and Model Y vehicles.

As the Cybertruck roadshow continues to new markets, including Australia, where misconceptions about EV capabilities still exist, Tesla aims to build confidence in drivers to make the switch to cleaner electric vehicles.

サイバートラック、声も出ないくらい凄かった。
ただひたすらに写真を撮り続けた。

いつか買おう！ではなく、アメリカに移住しなきゃ！と、考えが変わった…(それくらい大きい)

すごい、ヤバい、クレイジー以外に言葉が見つからない… pic.twitter.com/P0WjgibuYP

— TOM (@TOM_del3) February 16, 2024