Porsche’s difficulties in 2025 are becoming increasingly evident as the luxury automaker contends with a global electric vehicle downturn, falling sales, and strategic restructuring efforts. Outgoing CEO Oliver Blume acknowledged in July that the company faces “significant challenges,” with shipments declining six percent in the first half of the year and plans underway to cut up to 1,900 jobs by 2029.
The extent of the slowdown is clear in Porsche’s latest financial results. The automaker reported operating profits of just €40 million ($42 million) through the first three quarters of 2025 — a 99% plunge from €4.04 billion a year earlier. Global sales revenue dropped by €1.7 billion to €26.86 billion, while deliveries fell by 13,000 units compared with the same period in 2024.
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Despite the sharp declines, Porsche executives remain confident that the downturn is temporary. “In a challenging market environment, we have generated robust cash flow. At the same time, we have further sharpened our strategic alignment,” said Dr. Jochen Breckner, Member of the Executive Board for Finance and IT. “We are consciously accepting temporarily weaker financial figures in order to strengthen Porsche’s resilience and profitability in the long term.”
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Not all the news was negative. Porsche’s net cash flow rose to €1.3 billion, and deliveries in the United States and in “Overseas and Emerging Markets” reached record highs. The automaker also saw encouraging growth in electrified vehicles, with global sales up 56% compared with the previous year.
Looking to 2026, Porsche will undergo a leadership change as former McLaren CEO and Ferrari Chief Technical Officer Michael Leiters replaces Blume at the start of the year. Leiters will be tasked with steering Porsche through its most turbulent period in recent memory, with a focus on restoring profitability, refining its EV strategy, and reaffirming the brand’s position as a benchmark in the performance car market.
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