Nissan has lowered prices for its Ariya electric SUV in the UK by more than £6,000 ($8,100) following the introduction of a new base model and adjustments to qualify for government EV incentives. The move comes as the automaker prepares to expand its electric vehicle lineup, including the next-generation LEAF and future EVs like the electric Juke.
The new entry-level Ariya Shiro starts at £33,500 ($45,500) including the £1,500 ($2,000) Electric Car Grant, compared with £39,645 ($53,800) for the previous base model. The variant features a smaller 63 kWh battery with a WLTP-rated range of 251 miles (400 km). Meanwhile, the longer-range Ariya with an 87 kWh battery now also qualifies for the grant, starting at £35,500 ($48,200) and offering up to 329 miles of range. Only the e-4ORCE AWD and Nismo variants remain ineligible for the incentive.
Fiona Mackay, Nissan’s UK marketing director, said the price adjustments were part of a broader strategy, noting that “this is just the beginning” as the company prepares to launch additional EVs in the UK. Earlier this month, Nissan introduced the electric Micra, which is eligible for the grant and priced from £21,495 ($29,200). The next-generation LEAF is expected to qualify for the higher £3,750 ($5,000) incentive when it launches later this year.
Nissan’s price adjustments in the UK mirror promotions in the United States, where the Ariya ENGAGE FWD 2025 model is listed for lease starting at $179 per month in California. Offers vary by region, with other states seeing monthly leases from $329. The company is encouraging buyers to act ahead of the $7,500 federal EV tax credit deadline at the end of September.
The Ariya, part of Nissan’s expanding electric vehicle portfolio, is produced at the company’s Sunderland plant in the UK, alongside other upcoming EVs. The adjustments reflect efforts to make electric vehicles more accessible and competitive amid growing government incentives and increasing market demand.