China’s Geely Group is consolidating its digital cockpit development teams from Zeekr, Lynk & Co, and Geely Auto into a single unit, a move aimed at enhancing efficiency and reducing costs, a source familiar with the matter told Reuters.
The restructuring brings together nearly 2,000 engineers who had previously worked separately on digital cockpit systems for the three brands. The company has taken similar steps in recent months by integrating its smart driving research and development teams.
See also: Geely Galaxy Cuts Prices on Updated LEVC L380 MPV, Expands Variant Lineup
“Geely is optimizing internal resources to enhance synergies in technology and R&D across our brands, with no plans for redundancies,” the automaker said in a statement to Reuters on Thursday. However, the source noted that it remains unclear whether job cuts will occur as part of the consolidation.
Smart cockpit systems, which include voice recognition and navigation features, have become a crucial selling point in China’s highly competitive auto market. In addition to its in-house teams, Geely sources technology from Ecarx and smartphone maker Meizu, both backed by Geely founder Li Shufu. Geely and its affiliated brands account for 70% of Ecarx’s revenue, according to its CEO.
See also: Geely to Integrate AI-Powered Pilot System Across All Brands, Challenging BYD in Smart Driving
The automaker has been restructuring its brands into two divisions: Geely Auto for the mass market and Zeekr Group for the premium segment. It has also accelerated the integration of smart driving technologies, partnering with artificial intelligence company Qianli Technology. Zeekr announced in March that it would begin deliveries of its first EV model featuring hands-free driving technology in the second half of 2025.