Chinese consumer electronics group Xiaomi has emerged as the best-selling electric vehicle brand on the China EV Marketplace in several major European Union markets in 2025, despite the company officially planning to enter Europe only from 2027, according to data released by the online retailer.
The platform, which describes itself as the world’s largest e-commerce marketplace for Chinese electric vehicles, said Xiaomi models were the top choice for direct imports in Germany, the Netherlands, Spain, Italy and a dozen other European countries last year. China EV Marketplace did not disclose country-level sales figures, but said it delivered about 11,000 electric vehicles globally in 2025, up 224% from 3,400 units in 2024.
See also: Xiaomi Plans Four New EV Launches in 2026, Including First Extended-Range Models
China EV Marketplace allows European customers to purchase type-approved battery-electric vehicles and plug-in hybrids directly from China, handling shipping and customs clearance. The company stopped selling internal combustion engine vehicles in 2022 and now focuses exclusively on new energy vehicles.
“In 2026, we will further strengthen our European presence by opening an aftersales service network in the first quarter and launching a pilot stock-vehicle program,” Jakub Gersl, chief operating officer of China EV Marketplace, told Car News China.
See also: Xiaomi EV Rumored to Prepare Facelifted SU7 Sedan Launch in Second Quarter
Xiaomi’s strong showing on the platform comes even as the European Union has imposed additional tariffs of up to 35% on Chinese-made battery-electric vehicles, measures that have weighed on cross-border sales. The tariffs apply to pure electric vehicles and models with range extenders, but not to plug-in hybrids, and are expected to be replaced later this year by minimum price rules.
Xiaomi entered the automotive sector with the SU7 electric sedan, which was first launched in March 2024, with deliveries beginning a month later. The model is positioned in the mid-to-premium segment with multiple performance and range variants.
See also: Xiaomi’s EV and AI Businesses Turn Profitable for First Time as Quarterly Deliveries Hit Record
The company has since expanded its lineup with the YU7, Xiaomi’s first electric SUV, which was launched in June and began deliveries in early July. The model has become a key driver of sales momentum, with more than 150,000 units delivered within its first six months on the market, according to the company.
Although Xiaomi has said it does not plan an official European market launch until 2027, demand via parallel import channels suggests growing interest in the brand among European consumers seeking Chinese electric vehicles ahead of wider availability.