Nio said its compact electric vehicle brand Firefly has launched a new limited-edition version of the Firefly EV in China, extending a strategy of small-batch releases aimed at boosting brand awareness.
The latest limited-edition Firefly EV, co-designed by Firefly and Dutch artist Jordy van den Nieuwendijk, has gone on sale with a capped production run of 99 units. The model is priced from 95,800 yuan ($13,750) under Nio’s Battery as a Service (BaaS) subscription scheme, which separates vehicle and battery ownership. The monthly battery rental fee is set at 399 yuan.
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The price represents a premium of 16,000 yuan, or just over 20%, compared with the standard Firefly EV’s BaaS starting price of 79,800 yuan. Firefly has not disclosed a purchase price that includes the battery pack, indicating that the limited-edition model may be offered exclusively under the BaaS programme.
By comparison, the two standard versions of the Firefly EV are priced at 119,800 yuan and 125,800 yuan respectively when sold with the battery included.
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The limited-edition model features bespoke exterior and interior design elements created by van den Nieuwendijk, built around a flying horse theme. The artist’s signature appears on the vehicle body, while a related range of winged horse-themed merchandise has been launched through Nio’s online lifestyle platform, Nio Life. The release comes ahead of 2026, which corresponds to the Year of the Horse in the Chinese zodiac.
Firefly has introduced several limited editions for its sole model over the past year, including the Nomadic Maillard and Night Creature versions, as part of efforts to differentiate the brand without major changes to its underlying vehicle platform.
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The Firefly EV was officially launched on April 19, with deliveries in China beginning on April 29. The model has since entered European markets and recently debuted in right-hand-drive form in Singapore.