Lidl has cut the price of rapid EV charging for customers using its Lidl Plus app in the UK while committing a further £10 million to expand its national charging network. The supermarket chain has reduced its charging tariff from £0.62 to £0.59 per kWh, while planning to install around 100 additional rapid chargers during the current financial year.
Lower Charging Costs For Lidl Plus Users
Lidl said the new £0.59-per-kWh tariff could save drivers around £4.41 per charging session compared with the market average. The retailer estimates that regular users could save approximately £529 per year.
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The reduced rate is available to customers using the Lidl Plus app, which integrates EV charging payments directly into the retailer’s loyalty platform.
£10 Million For UK Charging Expansion
Lidl plans to invest £10 million in its UK charging network during the current financial year. The investment will include around 100 new rapid chargers at existing stores, with a particular focus on locations that do not currently provide EV charging.
The retailer also plans to install rapid chargers at the majority of newly built Lidl stores as it continues expanding its UK retail network.
“By expanding our rapid chargers, we’re making it as simple and affordable as possible for shoppers to top up while they shop – helping EV drivers save money and supporting more sustainable everyday habits,” said Richard Taylor, chief real estate officer at Lidl GB.
Lidl Expands Its Own Charging Network
Lidl has been developing its UK EV charging network for several years. In 2019, the company announced a £25 million investment to install fast chargers at more than 300 stores, compared with just 40 Lidl locations offering charging facilities at the time.
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Around one-third of Lidl GB stores now offer rapid EV charging as a result of the expansion.
The retailer also highlights its ownership model as a distinction from some other supermarket charging networks. Lidl said it owns its charge points directly rather than relying on third-party operators.
The company was also the first supermarket to integrate EV charging payments directly into its own loyalty app, linking charging services with its wider customer platform.
The latest tariff reduction and planned investment are intended to make charging more accessible to EV drivers while expanding the availability of rapid charging at Lidl stores across the UK.