When Lucid introduced its first vehicle, the Air, the main highlights on offer were range, performance and luxury.
However, now the company is looking to package its technology in a more affordable way. One of them is by introducing Lucid Air Pure with an initial price of $ 89,050. Compare that to the luxurious Dream Edition trim which costs $170,500.
“All of the development of the high-end cars has trickled down to this car at a better entry-level price, but still with pretty remarkable specifications,” Derek Jenkins, Lucid’s senior VP of design and brand, told Automotive News recently, calling the Air Pure the “hero of the group.”
In the same interview, Jenkins said that Lucid is less focused on luxury, but more about technology that takes the EV experience to a new level.
Twitter user @LetsGoLucid2022 posted a tweet showing Jenkins and CEO Peter Rawlinson walking alongside three vehicles. The first, of course, are the Air, the Gravity, and the third, apparently smaller sedan seen among them.
Despite being fully enclosed, it’s clear the sedan has a lot in common with the Air with the creased hood, the headlights appearing as thin slats that extend across the front fascia, and a spoiler visible at the rear. However, its roofline looks more coupe-like and appears smaller than that of the Air.
Automotive News reports on a new Lucid platform under development for more mainstream luxury vehicles. Thanks to the smaller and compact dimensions it will require less battery and a smaller motor helping to keep the price down.
With lower expectations for the quality of materials such as the Tesla Model 3 and the like, Lucid can offer it for $50,000. This platform can also be used for crossovers of similar size.
Lucid itself is in the process of tripling the Arizona plant. The expansion will enable the company to build 400,000 vehicles annually.