Lancia CEO announces flagship electric model to be named Gamma

Lancia, the historic Italian carmaker, is set to release its second production model in 2026, and it will be named Gamma. Luca Napolitano, the CEO of Lancia, made the announcement during the presentation of the Pu+Ra HPE concept. He also gave a hint about the car’s design, stating that it will be a five-door “sportback” with a sloping roofline and a hatchback featuring a sporty rear window.

The Lancia Gamma is expected to measure around 4.7 meters (185 inches) long, making it the largest and most luxurious offering from Lancia. The new Gamma will have a fully electric powertrain, reflecting Lancia’s commitment to becoming an EV-only automaker by 2026. The car is expected to ride on the STLA Medium architecture, which could provide a range of up to 700 kilometers (440 miles) and produce up to 443 horsepower.

According to Napolitano, the Lancia Gamma will be “elegant and innovative,” featuring a “pure and radical” exterior and a “beautiful” interior. The car is likely to borrow from the design cues of the Pu+Ra HPE concept, which includes an illuminated grille, round taillights, a panoramic sunroof, and a retro-futuristic interior inspired by Italian furniture made with eco-sustainable materials.

The Lancia Gamma is a significant departure from the company’s first production model, the Lancia Aurelia, which was heavily rumored to make a comeback. Instead, the company decided to name the new car after the Gamma, a model produced between 1976 and 1984 for the executive segment. The Gamma Berlina, in particular, was known for its fastback design, which set it apart from its competitors in the traditional three-box sedan segment.

Napolitano’s announcement about the new Lancia Gamma has generated excitement among car enthusiasts and industry experts alike. Italian media suggest that the model will likely be produced at the Melfi plant in Italy, which is currently producing electric cars for other brands in the Stellantis Group, Lancia’s parent company.

Lancia’s plans for the future go beyond the new Gamma model. The company’s offensive will begin with the all-new Ypsilon supermini in 2024, which will come in hybrid and fully electric forms. The Lancia Gamma EV will follow in 2026, with the Delta EV hatchback coming in 2028 to complete the three-model range.

As Napolitano stated, Lancia is committed to becoming an EV-only automaker by 2026. The company’s move towards electric vehicles is in line with the industry trend towards cleaner and more sustainable transportation. With the new Lancia Gamma, the company is taking a significant step towards a greener future while maintaining its commitment to elegant design and Italian style.

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