Fang Cheng Bao, a sub-brand of China’s BYD Co Ltd (1211.HK), plans to introduce its first lineup of sedans by the end of 2025, as it broadens its portfolio beyond off-road and SUV segments, the brand’s general manager said.
“The sedan lineup will debut at the end of this year,” said Xiong Tianbo, general manager of Fang Cheng Bao, in an interview with local automotive news outlet Dongchedi. The move is part of the brand’s strategy to expand its newly launched Tai lineup, Xiong added.
Fang Cheng Bao unveiled its Tai 3 all-electric SUV on April 16, the first model under the Tai family. With a starting price of 133,800 yuan ($18,360), the vehicle marks the brand’s shift toward the more affordable family SUV market, diverging from its earlier focus on premium off-road hybrids.
The company had previously launched two hybrid models, the Bao 5 and Bao 8, which targeted off-road consumers. The Tai 3, initially previewed as the Super 3 concept in April, was renamed following internal development discussions. “Our internal teams had many different views on the Tai 3’s design, and it went through a lot of discussions before its mass production,” Xiong said.
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Fang Cheng Bao was officially launched by BYD on August 16, 2023, and its first production vehicle, the Bao 5, began deliveries in November the same year. While initially adopting a direct-to-consumer sales model akin to many electric vehicle startups, the brand added dealer partnerships to its distribution strategy in 2024.