The 2025 Hankook Mexico City E-Prix achieved a new viewership milestone in the United States, attracting 10.5 million cumulative viewers on CBS. This represents an 80% increase over the 2023 Las Vegas Grand Prix and marks the highest viewership for a single Formula E event in the seriesâ history.
The event also outperformed all but one Formula 1 broadcast in the U.S. over the past two seasons, reflecting the increasing popularity of electric motorsport.
The Mexico City E-Prixâs success contributed to significant growth in international viewership as well. In Germany, viewership increased by 65%, while France saw a 64% rise, and Mexico experienced a 10% uptick compared to 2024.
Additionally, the UK saw a 120% growth in audience for the SĂŁo Paulo race, bolstered by a new free-to-air ITV broadcast deal. The Season 11 opener in Brazil recorded the largest opening-round TV audience in Formula E history, with a global viewership of 40 million.
Formula E continues to expand its global reach, as evidenced by the viewership in SĂŁo Paulo, which achieved the second-highest Formula E audience in Brazil across all 11 seasons. The series has partnered with IMG in a multi-year deal to manage and license its video archive, covering over 1,000 hours of footage, including races, qualifying sessions, and behind-the-scenes content from the championshipâs inception in 2014.
Aarti Dabas, Formula E’s Chief Media Officer, highlighted the role of broadcast partnerships in fueling the seriesâ growing fanbase. “This strong start to the 11th season, with our new and existing broadcast partnerships delivering record audiences, is a testament to our accelerated fan growth,” Dabas said. “With 14 more races to come, we are firmly on track to deliver our biggest season ever and take our racing spectacle to more fans than ever before.”