Despite a slower-than-expected adoption of electric vehicles (EVs) across the automotive industry, Volkswagen Group of America remains committed to its ambitious plan of launching 25 EVs in North America by 2030, according to President and CEO Pablo Di Si.
In an interview with Reuters at the Chicago Auto Show, Di Si emphasized the continued growth of the EV segment, citing data from January which showed that 8.5% of vehicles sold in North America were electric. While this marks a slight increase from the previous year, Di Si acknowledged a deceleration in the rate of adoption and stressed the importance of increased investment in charging infrastructure and government support to drive mainstream acceptance of EVs.
Acknowledging the limited role of models such as the ID.7 and ID.Buzz in the market, Di Si revealed Volkswagen's focus on new large and mid-size crossovers as key players in the company's EV lineup. Although specific details were not provided, Di Si confirmed that these models have already received approval.
Looking ahead, Volkswagen's EV lineup is poised for expansion with the introduction of models such as the Audi Q6 e-tron and Porsche Macan EV. Additionally, the automotive giant plans to revive the Scout brand as an electric vehicle marque, while Bentley aims to electrify its entire lineup by 2030.