Tesla’s expansion across the Asia-Pacific region is gathering pace, with new vehicle registrations surging in markets such as Thailand, Malaysia, Hong Kong, Australia, and South Korea, company data and regional reports show.
In Thailand, Tesla vehicle registrations jumped 1,035% from April to May 2025, following a 59% quarter-on-quarter increase in Model Y deliveries during the first quarter of the year. The Model Y — the world’s best-selling SUV — remains the company’s flagship model in the region, drawing demand for its range, performance, and advanced features.
Malaysia also recorded a 403% year-on-year rise in Model Y registrations in May. Orders for the SUV have already surpassed 2024 levels by 37%, indicating strong and sustained momentum in one of Southeast Asia’s key emerging electric vehicle (EV) markets.
In Hong Kong, Tesla led private vehicle registrations in May with 1,319 units delivered, accounting for 30% of all new vehicles and 40.3% of EVs, maintaining its dominant position in one of the world’s most electrified cities.
Elsewhere, Tesla posted its best month in nearly a year in Australia, selling 3,580 units in May — a 123% year-on-year increase — as the redesigned Model Y helped boost the brand’s visibility and appeal.
In South Korea, Tesla became the top-selling imported car brand for the first time, delivering 6,570 vehicles in May. The Model Y comprised 94.9% of sales and outpaced premium rivals BMW and Mercedes-Benz, making it the most popular imported vehicle in the country for the month.