Tesla’s retail sales in China declined in January, impacted by seasonal factors similar to other electric vehicle (EV) manufacturers, according to data from the China Passenger Car Association (CPCA) released on Friday.
The U.S. automaker sold 63,238 vehicles from its Shanghai plant last month, including 29,535 units for export. Domestic sales totaled 33,703 vehicles, down 15.49% from 39,881 a year earlier and 59.36% lower than the 82,927 units sold in December.
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The decline in sales was partially attributed to the Chinese New Year holiday, which ran from January 28 to February 4, affecting both industrial production and consumer activity. Other EV makers in China also reported lower sales figures for the month.
Tesla’s Shanghai factory, which produces the Model 3 sedan and Model Y crossover for both local deliveries and export, saw January exports decrease 6.43% year-on-year to 31,566 units, though they surged 172.49% from 10,839 units in December.
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Tesla has previously noted that it prioritizes production for export in the first half of each quarter before shifting focus to the domestic market in the latter half.
Overall, Tesla’s wholesale sales from its China operations, including exports, totaled 63,238 units in January, marking an 11.49% decline from 71,447 a year earlier and a 32.56% drop from 93,766 in December.
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Wholesale sales of the Model Y, including exports, reached 32,233 units in January, down 23.02% year-on-year and 48.00% from December. The Model 3 saw 31,005 units sold, a 4.84% increase from a year earlier but a 2.44% decrease from December.
China’s total retail sales of passenger new energy vehicles (NEVs) in January reached 744,000 units, up 10.5% year-on-year but down 42.9% from December, according to the CPCA.
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Battery electric vehicle (BEV) retail sales in January totaled 430,000 units, rising 13.3% from a year earlier but falling 44.5% from the previous month.
Tesla accounted for 4.53% of China’s total passenger NEV retail sales and 7.84% of BEV retail sales in January, the CPCA data showed.