Tesla has reportedly reduced production of its Cybertruck amid slower-than-expected sales and increased operational and reputational challenges, according to multiple employee sources cited by Business Insider.
Production targets for several lines have been scaled back over the past few months, with only a limited number of Cybertruck lines currently running at Tesla’s Texas Gigafactory. Since January, some production workers have been reassigned from Cybertruck lines to the Model Y, reflecting shifting priorities within the company.
Tesla has intermittently paused Cybertruck production since October 2024, Business Insider previously reported. In December, the company revised the Cybertruck’s production schedule and conducted a survey among workers to facilitate internal reassignment.
Market data points to lackluster sales as a key driver behind the cutbacks. Cox Automotive estimates Tesla sold approximately 6,400 Cybertrucks in the first quarter of 2025—roughly half the number sold in the prior quarter. While Tesla CEO Elon Musk has previously said the vehicle had over one million pre-orders, fewer than 50,000 units have reportedly been delivered.
See also: Tesla Enhances Cybertruck’s Steer-by-Wire System with Realistic Road Feedback
The Cybertruck, first unveiled in 2019, has faced multiple setbacks, including a failed “unbreakable glass” demonstration and recent quality control issues such as reports of exterior panels detaching while in motion. Affected units have prompted recalls. At the same time, consumer sentiment toward Tesla has shifted, in part due to public backlash against Musk’s political activities, leading to calls for a boycott.