Tesla has stopped including certain driver-assistance features with new vehicles sold in the United States and Canada, requiring customers who want self-steering and similar capabilities to subscribe to its $99-per-month Full Self-Driving (Supervised) package.
According to Tesla’s online vehicle configuration pages, new buyers will continue to receive Traffic Aware Cruise Control, which maintains a set speed and follows traffic at a safe distance. However, Autosteer—previously part of Tesla’s Autopilot suite and designed to keep vehicles centered in highway lanes—will no longer be included as standard equipment. Tesla has also discontinued sales of Enhanced Autopilot, which added features such as automatic lane changes.
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Customers seeking those functions must now subscribe to Full Self-Driving (Supervised), which also includes city-street navigation and requires active driver monitoring. Tesla said last week it will stop offering FSD as a one-time $8,000 purchase from Feb. 14, shifting customers entirely to a subscription model.
The change comes as Chief Executive Elon Musk seeks to increase revenue from artificial intelligence-driven software, including autonomous driving in personal vehicles and robotaxis, amid slowing sales of Tesla’s electric vehicle lineup. While vehicle sales still generate most of Tesla’s revenue, investors are watching closely to see whether software can become a larger profit driver.
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Musk has said the price of the FSD subscription will rise over time as the software improves. Achieving 10 million FSD subscriptions over the next decade is one of the performance goals tied to Musk’s compensation plan. In October, Chief Financial Officer Vaibhav Taneja said about 12% of Tesla customers had paid for the FSD software.
The move has prompted criticism from some customers, particularly those who relied on basic Autopilot functions for everyday driving and used FSD selectively for longer trips. Several users expressed disappointment on social media following the change.
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Tesla’s decision also follows regulatory scrutiny in California, its largest U.S. market. The California Department of Motor Vehicles had previously given the company 60 days to revise its marketing practices or face a potential suspension of its retail sales license, citing concerns that the “Autopilot” name could mislead consumers about the system’s capabilities. One condition was that Tesla stop using the Autopilot branding.
The California DMV declined to comment on the latest changes, and Tesla did not immediately respond to a request for comment on the reasons behind the revised feature offerings.