Qualcomm, the semiconductor giant known for powering smartphones, is making a bold move to establish a significant presence in the automotive industry. The company recently introduced a cutting-edge connectivity platform tailored specifically for vehicles.
Named Snapdragon Auto Connectivity QCA6797AQ, this new platform is designed to support the latest connectivity standards. It boasts cellular support up to 5G, Wi-Fi 7, and the latest Bluetooth technology, along with C-V2X and precise positioning tech.
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In practical terms, this translates to significantly faster and more reliable connections for vehicles. Features like quicker map downloads and more precise traffic predictions, which are commonplace on smartphones, will now be available in cars.
Qualcomm is particularly excited about the possibilities of Wi-Fi 7, which could enable a range of connected car services. This includes delivering software updates, offloading data for diagnostics, and potentially offering temporary features or upgrades (likely for a fee). However, there are concerns about the potential for increased advertising or distractions in cars.
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This move by Qualcomm underscores a broader trend in the auto industry, where vehicles are becoming increasingly software and tech-driven, akin to smartphones. Automakers are striving to position themselves as tech companies of the future. However, it remains to be seen whether consumers will embrace this shift, as cars are primarily designed for driving.
The new Qualcomm technology is expected to become available next year, initially in a limited number of vehicles. This could pave the way for an experience where passengers can stream content while the car autonomously navigates, offering a glimpse into the future of automotive technology.
