Toyota’s upcoming 2024 bZ4X electric SUV is set to see a price increase of up to $1,070 compared to the previous model, according to recent order guide data. The base model, 2024 bZ4X XLE, will have an MSRP of $43,070, while the AWD variant starts at $45,150, both reflecting a modest price hike. In tandem with the pricing adjustments, Toyota is offering a special financing rate to maintain competitiveness in the electric vehicle market.
Despite the higher pricing, Toyota aims to entice buyers with a 1.99% APR financing offer, valid until December 5, for up to 72 months. This special financial deal is part of Toyota’s strategy to make the 2024 bZ4X an attractive option for consumers.
The financing rates vary by region, with cities like LA, San Francisco, and Denver benefiting from the lower 1.99% rate, while other areas, such as Houston and Kansas City, offer alternative rates.
The financing rates could potentially sway consumers’ decisions, as Toyota seeks to position the 2024 bZ4X competitively in the market.
Analysts suggest that the lower financing rates could make the new bZ4X nearly $7,000 cheaper to finance than a similarly priced Tesla Model Y. Despite the pricing adjustments, Toyota’s strategic financing offers, coupled with the inherent advantages of the bZ4X model, aim to maintain the brand’s foothold in the electric SUV segment.
