Ford is implementing a series of price adjustments for its popular F-150 Lightning model in 2024, signaling changes in response to market dynamics and corporate strategies.
Over its existence, the F-150 Lightning has undergone numerous price fluctuations. The base price, which started at $39,990 at launch, has seen fluctuations, reaching a high of $59,974 and later settling at $49,995 last year. The latest adjustments indicate a mix of increases and decreases across different trim levels.
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Upon initial inspection, lower trim models are witnessing price hikes of up to $10,000, with the entry-level Pro model now listed at $55,000, a $5,000 increase from the previous year. Conversely, higher trim models are experiencing reductions of as much as $7,000. The elimination of the XLT extended range and Lariat standard range models has also simplified the F-150 Lightning lineup, in line with Ford CEO Jim Farley’s emphasis on cost-cutting and quality improvement.
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Marty Gunsberg, a spokesperson for Ford, emphasized the growing demand for the F-150 Lightning and the dynamic nature of the electric vehicle (EV) segment, stating, “The EV segment remains dynamic, and we’ll continue to make adjustments.”
Ford’s move aligns with Farley’s commitment to cost reduction and quality enhancement. The adjustments in pricing are aimed at streamlining the F-150 Lightning lineup and making it more accessible to a wider range of consumers.
The company believes that the Platinum trim may not qualify for the $7,500 federal tax credit due to its higher price. The XLT and Flash trims are anticipated to be the bestsellers in the lineup. The Flash model, introduced for 2024, targets tech enthusiasts with features like a Bang & Olufsen sound system, a 15.5-inch LCD touchscreen, wireless charging for smartphones, and various driving assistance technologies, including Pro Trailer Back Assist and Trailer Brake Control.
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While the prices for the 2024 models have been disclosed, the exact availability at dealerships remains unclear. It’s important to note that prices for any 2023 model year F-150 Lightnings currently in dealer inventory remain unchanged.
Ford F-150 Lightning Pricing
