Chinese smartphone giant Xiaomi has dispelled recent rumors circulating on social media regarding the pricing of its first electric vehicle (EV), the Xiaomi SU7. The company's general manager of public relations, Wang Hua, clarified on Weibo that all information and pricing details currently circulating are false until the official product launch.
Xiaomi introduced the Xiaomi SU7 during its tech launch on December 28, revealing key specifications but withholding pricing information. Over the past few days, fake posters claiming various pre-sale prices for the SU7, ranging from RMB 599,000 to RMB 369,000, have gained traction on platforms like WeChat and Weibo.
Wang Hua emphasized that pricing and purchase details for the Xiaomi SU7 will only be disclosed during the official launch, urging the public to disregard current rumors. He advised users to verify information through the official Xiaomi EV account and his own posts for accurate updates.
Xiaomi officially entered the automotive industry on March 30, 2021, with plans to invest RMB 10 billion ($1.4 billion) in its automotive business for the first phase. Founder and CEO Lei Jun expressed the company's ambitions to become one of the world's top five carmakers through sustained efforts over the next 15-20 years.
Lei also hinted on Weibo that the Xiaomi SU7 aims to excel in its class, potentially targeting a market priced up to RMB 500,000, though expectations management suggests a focus on the RMB 300,000 range.
As of now, the Xiaomi SU7 is still undergoing trial production, with Lei Jun indicating that an official launch is a few months away.