NIO unveiled its latest electric vehicle, the EC6, marking the completion of the transition from the older NT 1.0 platform to the advanced NT 2.0 platform. The new EC6, tailored to cater to a more personalized niche, comes with a starting price of RMB 358,000 ($49,200), slightly higher than the RMB 338,000 starting price of the recently launched ES6.
What set this launch apart was NIO's unique presentation format, where the model was introduced in a manner akin to a NIO staff member presenting it to a family customer. The company's founder, chairman, and CEO, William Li, took a backseat during the introduction, highlighting the model's distinctiveness.
Measuring 4,849 mm in length, 1,995 mm in width, and 1,697 mm in height, with a wheelbase of 2,915 mm, the EC6 boasts the same LiDAR and camera setup on the roof as other NT 2.0-based models. Its front and taillight design also align with the latest models in NIO's lineup.
Under the hood, the EC6 is equipped with dual electric motors manufactured by NIO's electric drive systems division in Hefei, Anhui province. These motors offer a maximum power output of 150 kW and 210 kW, respectively, enabling the EC6 to reach a top speed of 200 km/h. Notably, these powertrain specifications mirror those of the new ES6, ET5, and ET5 Touring models.
For pricing flexibility, NIO offers the EC6 with two battery options. The base model, with a 75-kWh standard range battery pack, starts at RMB 358,000, while the 100-kWh long-range battery pack version is priced at RMB 416,000. Customers who opt for the Battery as a Service (BaaS) model can acquire the EC6 for a starting price of RMB 288,000, along with monthly rental fees of RMB 980 and RMB 1,680 for the 75-kWh and 100-kWh battery packs, respectively.
Although the EC6 carries a higher price tag compared to the ES6, it offers enhanced comfort features, including the coveted “Queen's seat,” which was previously an optional feature.
This latest addition to NIO's lineup comes after the company accelerated its product release schedule significantly. Deliveries of the new EC6 are set to commence shortly after the launch, with show cars already available at NIO stores. The company aims to cater to a wider range of premium segment customers with its eight distinct products and anticipates driving steady growth in overall deliveries. This strategic move was highlighted during an analyst call on August 29, following the company's second-quarter earnings announcement.