Neta Auto, a subsidiary of Chinese electric vehicle manufacturer Hozon Auto, inaugurated its flagship showroom in Kenya on June 26, marking its entry into the African automotive market, the company announced recently.
This debut marks Neta’s pioneering move into the African right-hand drive car market among Chinese new carmakers, underscoring its strategic focus on global expansion.
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At the launch, Neta introduced its Neta V compact SUV to the Kenyan market, with plans to introduce additional models such as the Neta Aya and Neta X in the near future.
Looking ahead, Neta aims to expand its footprint across Africa, targeting presence in 20 countries within the next two years. The company plans to establish 100 stores across the continent over three years, projecting an annual sales capacity exceeding 20,000 vehicles.
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Kenya, positioned as a gateway to South, Central, and East Africa, holds strategic significance for Neta’s expansion plans, aligning with China’s Belt and Road Initiative.
Neta has been actively pursuing overseas markets, having commenced operations at its Thailand plant in November 2023 and currently developing its third overseas facility in Malaysia. Additionally, the company recently initiated mass production at its assembly plant in Indonesia.
