Lamborghini is charting new territory as it seeks to maintain the emotional allure of its vehicles even as it transitions to electric power. The Italian automaker is eschewing the approach of replicating the characteristics of internal combustion engines (ICE) in its EVs, opting instead to focus on creating a strong connection between driver and machine through innovative means.
In a conversation with Top Gear, Lamborghini’s chief technical officer Rouven Mohr emphasized the company’s commitment to building cars that offer the most profound connection between driver and vehicle. While he acknowledged the challenges of achieving this with EVs, Mohr expressed confidence that it is “not impossible” and teased some exciting ideas in development.
Mohr highlighted that for emotionally-driven car manufacturers, the key to the future of EVs lies in focusing on different aspects compared to traditional ICE vehicles. He stressed that the emotional appeal of future EVs will not be determined by their motor or battery technology, but rather by other defining attributes. Lamborghini is poised to unveil its vision in the coming years, which will steer clear of conventional performance metrics like 0-62mph acceleration times.
According to Mohr, Lamborghini is exploring ways to evoke the same desire in buyers of its upcoming EVs as it does with its current lineup. He praised Hyundai’s Ioniq 5 N as a well-executed car but emphasized the need for Lamborghini to create something distinct from existing offerings.
“Our area of the car industry has to reinvent the character-defining attributes of a car,” Mohr remarked. “Step by step, the next generations will develop a different interpretation of what is cool. There will be a point where young people don’t understand the appeal of an ICE manual sports car.”
One of the innovative technologies Lamborghini is developing is an active toe and camber adjustment system, which utilizes 48-volt electric motors to provide significant adjustments in toe and camber angles. This system allows for driving maneuvers that were previously impossible, providing precise control over tire position and torque delivery.
Mohr highlighted the advantages of electric motors in providing instantaneous torque control, a feat not achievable with ICE vehicles. He explained that with EVs, it is possible to ensure the motor constantly slips the wheel, akin to a reverse traction control system, enhancing overall performance and driving experience.
