Taiwanese electric vehicle maker Foxtron on Thursday unveiled its first self-branded electric vehicle, the Bria, marking a step toward expanding beyond its domestic market and into overseas sales, according to local media reports.
The model was introduced during Foxtron’s first online product launch event. Company chairman Li Ping-yen said the Bria reflects the company’s ambition to build globally competitive electric vehicles while remaining rooted in Taiwan’s manufacturing and technology ecosystem, Taiwan’s Central News Agency (CNA) reported.
Li described the Bria as a milestone for Taiwan’s electric vehicle industry, saying it demonstrates how local expertise in electronics and artificial intelligence can be integrated into a complete vehicle platform. The model serves as the foundation of Foxtron’s software-defined vehicle strategy, combining core vehicle technologies into a unified and scalable system.
Development of the Bria involved engineering teams in Taiwan, the United States and Italy, highlighting what Li called a global approach to product development. He added that the project has also received positive recognition from Japanese partners.
According to Foxtron, all variants of the Bria are equipped with a 57.7-kilowatt-hour lithium iron phosphate battery, offering a maximum driving range of up to 516 kilometers under the New European Driving Cycle standard. The vehicle supports Level 2 to Level 2+ driver-assistance features and includes systems such as a vehicle motion controller and a 360-degree surround-view camera setup.
Li said the move toward a self-developed brand allows Foxtron to engage more directly with consumers and better understand market demand. “Bria demonstrates the value of international collaboration and a user-centered approach,” he said.
Foxtron was established in 2020 as a joint venture between Foxconn and Yulon Group, which hold approximately 45.62% and 43.83% of the company, respectively.