BYD, China’s largest automaker, plans to double its European sales network by the end of next year as part of a significant expansion strategy across the region, a senior company executive told Reuters.
The company currently expects to reach around 1,000 points of sale by the end of 2025, strengthening access to customers in one of the world’s most competitive automotive markets.
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“By the end of 2025, we will be present with 1,000 points of sale in Europe, and next year we’re going to double (that),” Maria Grazia Davino, BYD’s regional managing director for Europe, said at an event in Frankfurt. She added that “in line with successful competitors, we need to have proximity and win proximity to the European customers,” highlighting the importance of retail coverage as the brand scales up.
BYD said its expansion is supported by a long-term localisation strategy, which includes deepening its footprint across the 29 European markets where it currently operates. The company is close to opening its first European manufacturing plant in Hungary and is pressing ahead with plans for a second factory in Turkey. A third plant is under evaluation, with Spain emerging as a strong contender. “Localising in a mature region like Europe is a very important project. It requires knowledge, dedication, investments, and resources at all levels,” Davino said.
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The automaker’s rapid sales growth is also reinforcing its expansion ambitions. BYD’s European deliveries more than tripled to 80,807 vehicles in the first nine months of 2025, boosted by rising demand for its plug-in hybrids and fully electric vehicles. The company aims to leverage both production localisation and a broader retail network to further increase market share across the continent.