China’s Great Wall Motor (GWM) posted moderate year-on-year growth in November vehicle sales, while its overseas deliveries reached a new monthly record, highlighting the automaker’s accelerating push into international markets.
GWM sold 133,216 vehicles last month, up 4.57% from a year earlier but down 6.89% from October, the company said.
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Overseas sales climbed to 57,309 units in November, marking a fourth consecutive month of record highs. International markets accounted for 43.02% of total sales, with overseas volumes rising 32.70% year on year and edging up 0.26% from October.
New energy vehicle (NEV) sales reached 40,113 units in November, contributing 30.11% of total deliveries. NEV volumes increased 11.43% from a year earlier but fell 13.09% from October.
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The Haval brand remained GWM’s main volume driver with 75,383 vehicles sold in November, accounting for more than half of total deliveries, although sales slipped both year on year and month on month. The Tank brand sold 24,135 units, extending its streak of monthly deliveries above 20,000 units for the seventh consecutive month, while the premium Wey brand posted strong growth with 12,763 units sold, up more than 80% from a year earlier.
From January to November, GWM sold 1.20 million vehicles, a 9.26% increase from the same period last year. Overseas deliveries during the first 11 months reached 448,648 units, up 8.94% year on year and accounting for 37.4% of total sales.
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The company’s overseas growth efforts extend beyond exports. GWM is planning its first vehicle manufacturing facility in Europe, targeting annual production capacity of up to 300,000 vehicles by 2029, Reuters reported in November, citing a senior company executive.
GWM is also building out production in emerging markets. Earlier this month, the automaker marked the rollout of its 10,000th vehicle from its assembly plant in Uzbekistan, two years after operations began, underlining its expanding manufacturing footprint outside China.
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On the product front, GWM’s Tank brand introduced a refreshed Tank 400 sport utility vehicle in early November, adding new hybrid and internal combustion engine variants as it seeks to strengthen its position in China’s competitive off-road SUV segment.
As of the end of November, GWM said its cumulative global vehicle sales exceeded 16 million units, reflecting sustained growth at home and abroad amid intensifying competition in the global auto market.