Great Wall Motor’s WEY brand unveiled a wide-ranging renewal plan at Auto Guangzhou 2025 on Nov. 21, outlining upgrades across product value, brand image, customer experience and service operations.
The initiative marks the start of a new development cycle for the premium marque as it seeks to strengthen its position in China’s competitive high-end vehicle market.
As part of the announcement, GWM introduced its VLA ADAS foundation model, expanding the group’s investment in generative-model-based intelligent driving technology. The company said the first application of the VLA platform will be a driver-assistance system called CP Master, which will launch on upcoming WEY vehicles. The brand also presented several refreshed product lines, including the Gaoshan family, the updated Lanshan and the latest Mocca Hi4 SUV.
WEY’s recent market performance reflects steady growth. The brand has recorded monthly sales above 10,000 units in 2025, with January–October deliveries reaching more than 82,000 vehicles—double the level from a year earlier.
Transaction prices have risen consistently since 2021, underscoring WEY’s progress among China’s homegrown premium brands. GWM’s financial results further highlight the strength of its premium and new-energy strategy, with second-quarter revenue rising 7.78% year-on-year to 52.35 billion yuan. Net profit climbed 19.46% to 4.586 billion yuan, marking a sharp increase from the previous quarter.
Vehicle sales have followed a similar trajectory. GWM delivered around 313,000 vehicles in the second quarter, up 10.07% year-on-year and nearly 22% above the previous quarter. Sales of new-energy vehicles totalled 97,900 units, an increase of 33.7% from a year earlier and 56.4% quarter-on-quarter. Overseas markets also contributed to the growth, accounting for 106,800 units as the company expands its global presence.
GWM continues to advance from a traditional exporter to a global operator with integrated capabilities in R&D, manufacturing, supply chain management, sales and after-sales support. Its international dealer network now exceeds 1,400 locations, while cumulative overseas sales have surpassed 2 million units—providing a robust platform for the company’s long-term global ambitions.