Yamaha Invests in Indian Electric Vehicle Startup River to Strengthen Presence in Growing Market

Credit: River

Yamaha has taken steps to solidify its position in India, one of the largest markets for two-wheelers worldwide. This strategic move involves an investment in the electric vehicle startup River, renowned for its innovative electric scooters. In a country marked by a burgeoning population and congested urban streets, the transition to electric mobility is not merely a passing trend but a necessary evolution.

River, an up-and-coming contender in the electric two-wheeler sector, has attracted Yamaha’s attention with its promising electric scooter model, the Indie. Branded as the “SUV of Scooters,” the Indie distinguishes itself with its distinctive, robust design and practical features. Its square-shaped build and generous storage capacity, including a 55-liter under-saddle compartment and supplementary luggage racks, position it as an appealing choice for city commuters.

See also: Yamaha Shifts Focus to Customized Platform for Indian Market Amidst Subsidy Rollbacks

At the core of the Indie lies a potent 6.7-kilowatt electric motor, capable of achieving a top speed of 56 mph and covering a range of 75 miles on a single charge. These specifications not only ensure an efficient urban commute but also cater to the increasing demand for sustainable transportation solutions.

Yamaha’s decision to invest in River as part of its Series B funding round underscores its dedication to the electric vehicle market, particularly in India. This collaboration aims not only to bolster Yamaha’s presence in the electric mobility sector but also to support India’s electrification initiatives and its emphasis on domestic manufacturing. Furthermore, Yamaha’s aspiration for carbon neutrality by 2050 aligns with the broader industry’s commitment to sustainable development. By endorsing innovative startups like River, Yamaha is not merely investing in products but in a greener future.

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