Chinese electric vehicle maker Xpeng suggested on Tuesday it will incorporate Huawei’s head-up display (HUD) technology in an upcoming model, signaling a rare collaboration between the two firms after previous tensions.
The company posted a promotional image on Chinese social media platform Weibo showing that one of its new vehicles will use Huawei’s HUD system, which projects data such as range, navigation, vehicle speed, and driver assistance status onto the windshield.
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“This industry hasn’t seen any groundbreaking changes in a long time. Change starts now!” Xpeng wrote in the post, which also teased a product event scheduled for 2:30 p.m. Beijing time on June 5.
Xpeng did not specify which vehicle would feature the technology or whether the system would be part of a broader partnership with Huawei.
Huawei, which has expanded its presence in the EV sector through partnerships with domestic carmakers, has previously clashed with Xpeng over smart driving technologies. In November 2023, Richard Yu, Huawei’s executive director and head of its consumer business group, appeared to criticize Xpeng CEO He Xiaopeng’s understanding of autonomous emergency braking (AEB) in a post on social media platform WeChat. He responded publicly, prompting online debate.
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Despite past friction, relations appeared to ease earlier this year. In February, He posted a photo of himself with Huawei founder Ren Zhengfei, stating: “It is an honor to learn from and exchange ideas with Mr. Ren.”
Huawei does not manufacture vehicles directly but collaborates with several Chinese automakers to provide technologies such as ADAS software, LiDAR, and in-car display systems.
