Volkswagen has scrapped plans to introduce its ID.7 electric sedan in North America, according to multiple media reports. The decision follows an earlier delay announced in May 2024 and is attributed to ongoing challenges in the electric vehicle (EV) market.
According to The Car Guide and Automotive News, the German automaker has abandoned the North American launch, with The Car Guide citing Volkswagen Canada’s head of communications as the source. An unnamed Volkswagen spokesperson told Automotive News that the move was due to “the ongoing challenging EV climate.” Volkswagen’s headquarters in Wolfsburg has yet to confirm the decision.
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Volkswagen had initially planned to launch the ID.7 in the U.S. and Canada in the third quarter of 2024. The company had published an offer structure for the model in March, outlining two trim levels available in rear- and all-wheel-drive variants. However, pricing and official EPA range figures were not disclosed and were expected to be announced at launch.
The cancellation may impact Volkswagen’s Emden plant in Germany, as North American models were expected to be produced there. The ID.7 was showcased at CES 2023 and later presented to U.S. dealers in Florida in September 2024, underscoring Volkswagen’s earlier commitment to the market. The move also follows the departure of Pablo Di Si, former head of Volkswagen USA, who had overseen preparations for the launch before leaving the company in November.
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While North America will not receive the ID.7, demand for the model in Europe appears to be rising. Volkswagen Board Member for Sales Martin Sander stated in January that the ID.7 was “currently selling more [units] than Passat.” The decision mirrors a past precedent when Mercedes-Benz canceled its U.S. launch of the EQC electric SUV after an initial delay in 2019.