Tesla is laying the groundwork for operations in Colombia, signaling its second official expansion into South America after launching in Chile earlier this year.
The U.S. electric vehicle maker has posted at least 10 job openings across Colombia in the past week, covering roles such as associate sales manager, Tesla advisor for sales and delivery, service technician, and service advisor. Similar hiring efforts were seen in Chile several months before Tesla opened its first retail location there.
The listings include positions in Bogotá, the capital, and Medellín, one of Colombia’s largest metropolitan areas, suggesting Tesla plans to establish a presence in more than one major city from the outset. “The postings indicate Tesla is preparing the foundation for its sales and service operations ahead of an official launch,” according to the job descriptions.
Colombia will be Tesla’s second official market in South America, following its entry into Chile in February 2024. Until now, Tesla’s regional presence has been limited, with customers in other countries relying on imports or third-party providers for sales and service.
The country’s electric vehicle sector is still at an early stage but expanding rapidly. Fitch Solutions forecasts EV sales in Colombia will grow at an average annual rate of 17.7% between 2025 and 2034, supported by government incentives, wider charging infrastructure, and new models from competitors such as Chinese automaker BYD.
In January 2025 alone, EV sales in Colombia surged 345% year-on-year, with 966 units sold compared to the same month in 2024, according to government data.
Tesla has not announced an official launch date, but the hiring activity suggests operations could begin as early as 2026, following the timeline of its Chile debut. The company is expected to introduce the Model 3 and Model Y, its two best-selling vehicles globally, as its first offerings in the Colombian market.