Tesla Model Y is poised to secure its position as Europe’s best-selling new vehicle for the fifth consecutive month this year. Preliminary sales data provided by Dataforce indicates that Tesla delivered a total of 19,725 Model Y units across Europe in the month of August. This impressive figure represents a remarkable 189% increase compared to the 6,817 units sold in August of the previous year. Notably, it also marks a significant surge from July 2023 when the Model Y ranked 17th in European sales charts.
The Model Y’s enduring popularity throughout 2023 has solidified its status as the best-selling new car in Europe during the first eight months of the year. An impressive total of 151,191 units have found new homes across the continent from January to August, placing the Model Y slightly ahead of competitors such as the Dacia Sandero, with 148,080 units sold, and the VW T-Roc in third place, boasting 138,302 units sold. Tesla’s European sales have experienced an astonishing 198.3% growth in 2023, outpacing the Sandero and T-Roc, which reported sales increases of 19.2% and 20.7%, respectively.
Notably, this robust performance is not limited to Tesla, as new car sales across Europe have shown overall strength throughout the year. Among the 17 best-selling models, only the Peugeot 208 reported a decline in sales volumes for 2023, experiencing a 6.7% drop. In stark contrast, sales of the Renault Clio surged by 57.7% to reach 123,134 units, VW Tiguan sales increased by 33.6% to 113,150 units, Skoda Octavia saw a remarkable 59.7% increase to 99,706 units, and the Toyota Yaris Cross recorded a 38.1% boost, reaching 110,446 sales.
Several other models have also witnessed substantial spikes in demand throughout the year. For instance, sales of the VW ID.4 soared by 82.7%, climbing from 29,811 to 54,479 units, while sales of the Dacia Jogger surged by an impressive 79.6%, rising from 30,640 to 55,038 units.
Industry observers anticipate that sales of the Tesla Model Y will experience further growth in the upcoming month, as the company traditionally enjoys its strongest sales during the final month of each financial quarter. This remarkable performance reaffirms the Model Y’s position as a dominant force in the European automotive market.