Carmaker Stellantis said it remains committed to its Maserati brand despite a sharp drop in production and mounting financial losses, as the automotive industry faces new challenges from U.S. tariffs and global market uncertainty.
Stellantis has brought in consulting firm McKinsey to assess the potential impact of recently announced U.S. tariffs on Maserati and Alfa Romeo, as the two premium brands work to develop future plans. The move follows speculation over Maserati’s future after production fell by more than half in 2024 to 11,300 vehicles and the brand reported an operating loss of ā¬260 million ($295.83 million).
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āStellantis confirms its commitment towards Italy, its workers and all its brands, including Maserati,ā said Santo Ficili, Maseratiās chief executive, in a letter addressed to the Uilm union. The message was in response to a public appeal from Uilmās general secretary Rocco Palombella, who sought clarity on the luxury brandās long-term outlook.
Ficili, who also leads Stellantisā Alfa Romeo division, acknowledged that international market volatility and tariffs were compounding the industry’s ongoing shift to electrification and digital technologies. āThe United States remains a strategic market for Maserati,ā he added.
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Maserati’s current portfolio includes the GranTurismo coupe, GranCabrio convertible, Grecale SUV, and the limited-production MC20 sports car. No new models are expected in the near term, with Stellantis pausing Maseratiās business plan for further review.