Tesla’s Cybertruck is facing significant sales headwinds, prompting Elon Musk to lean on his other companies, SpaceX and xAI, to help ease the burden by purchasing hundreds of unsold vehicles, according to reports.
Once marketed as a bold leap into the future of electric mobility, the Cybertruck has quickly become a challenge for Tesla. Industry sources cited by Electrek say SpaceX and xAI have recently acquired several hundred units of the stainless steel pickup, officially describing the move as part of a shift from petrol-powered company cars to an electric fleet. However, some analysts view the move as an attempt to boost Tesla’s delivery numbers and reduce swelling inventory.
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Tesla had initially forecast annual Cybertruck sales of up to 300,000 units, but only about 5,000 were sold in the first quarter of 2025, according to media reports. Thousands of unsold trucks are said to be sitting idle at Tesla’s Austin Gigafactory, even after price reductions failed to revive demand.
The Cybertrucks purchased by SpaceX and xAI are reportedly being deployed at Starbase in Boca Chica, the Starlink facility in Bastrop, and other xAI sites. Observers from NASASpaceflight have noted multiple Cybertrucks arriving at Starbase in recent days, with some speculating they could also be distributed to employees.
See also: Tesla Designer Hints at Possible Cyber SUV or Smaller Cybertruck
While supporters have praised the move as a step toward electrifying Musk’s broader corporate ecosystem, critics have called it a form of internal inventory management designed to mask weak consumer demand. Whether these internal purchases can meaningfully alleviate pressure on Tesla remains uncertain, but for now, the company appears to have found temporary relief from its Cybertruck woes.
