Rolls-Royce Motor Cars has revealed plans to invest over £300 million to expand its Goodwood manufacturing facility, a move that positions the iconic luxury brand for a future transition to all-battery electric vehicles. This marks the largest single capital investment at the site since its opening in 2003.
The expansion, while not detailing the exact allocation for electric vehicle production, aims to increase space for the growing demand for bespoke and coachbuilt projects, a core aspect of the brand’s luxury offerings. The investment comes at a time when Rolls-Royce has seen a significant rise in Bespoke vehicle orders, with the company citing record results for 2024. “2024’s record Bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars,” said Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars.
In addition to the expansion, the brand confirmed it will unveil a new electric model later this year, following the success of the Spectre. While details about this new electric model remain scarce, Rolls-Royce highlighted the overwhelming demand for the Spectre, which surpassed expectations in its first full year. The Spectre was the top-selling Rolls-Royce in Europe in 2024 and secured the second spot globally, behind only the Cullinan SUV.
The Goodwood plant, which has undergone significant internal changes over the years, has increased its workforce more than eightfold, now employing a much larger team to build up to 28 cars per day.
