Porsche, the German automaker, is reportedly in talks with Google, a Silicon Valley tech company, to potentially use their software for Porsche’s infotainment system. This follows Porsche ending their partnership with Volkswagen’s software development unit, Cariad, and searching for a new provider.
Porsche has traditionally developed its own software for its vehicles, due to concerns over data use and privacy. However, recent reports indicate that Porsche is now in talks with Apple to use their infotainment system.
This is a change from their usual approach. But, given that Porsche 911 customers already have access to Google Maps and Google Assistant through Google Built-in, it makes sense for Porsche to consider Google as a solution for their infotainment system.
Google has a history of providing infotainment services to various car manufacturers such as Ford, Lexus, Nissan, Polestar, Toyota, and Volvo. From Porsche’s perspective, a partnership with Google would offer customers a familiar and easy-to-use plug-and-play model. However, some argue that original equipment manufacturer (OEM) software solutions are superior.
It remains to be seen whether Porsche will choose a well-established company like Google or Apple, or opt for a newer player in the infotainment market.
