Porsche Appoints New CFO and Sales Chief Following Leadership Shake-Up

Porsche has named Jochen Breckner as Chief Financial Officer (CFO) and Matthias Becker as Chief Sales Officer (CSO), following the departure of Lutz Meschke and Detlev von Platen. The leadership transition, effective February 26, 2025, comes amid speculation over internal tensions and strategic missteps in key markets.

Both Breckner and Becker are internal appointments and considered close allies of CEO Oliver Blume. Breckner, previously Head of the General Secretariat and Corporate Development, has been with Porsche since 2000.

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Becker, who joined the company in 2015, most recently led the Overseas and Growth Markets region, which Porsche credits as a key pillar of its sales strategy. “We are very pleased to have found two excellent successors from within the ranks of Porsche,” said Dr. Wolfgang Porsche, Chairman of the Supervisory Board.

While the company frames the transition as a long-term personnel strategy, industry observers question the abrupt nature of the shift. Earlier this year, the Supervisory Board initiated talks on an “amicable early termination” of Meschke and von Platen’s contracts, a move that many analysts see as unusually swift. Porsche had struggled with declining sales in China, with von Platen reportedly criticized for not adapting to market shifts quickly enough. Meanwhile, Meschke’s failure to meet return targets, coupled with speculation about his ambitions for Blume’s role, likely contributed to his exit.

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Despite the shake-up, the company acknowledged the contributions of the departing executives. “We would like to thank Lutz Meschke for his great commitment and his many years of successful work for Porsche AG,” Wolfgang Porsche stated, also recognizing von Platen’s role in global market expansion. As Porsche navigates evolving industry challenges, the new leadership team will be tasked with steering the brand through shifting market dynamics and maintaining its profitability targets.