Mazda is taking a gradual approach to electrification, expanding its hybrid offerings and maintaining updates to its core lineup as it navigates a changing automotive landscape. The company’s strategy includes the introduction of a hybrid CX-5, new electrified models, and future electric vehicle plans, while also addressing tariff uncertainties and evolving consumer sentiment.
The automaker recently unveiled a new generation of its top-selling CX-5, with a hybrid version expected in 2027. The move marks a step forward in Mazda’s electrification efforts in the U.S. and complements existing hybrid and plug-in hybrid models such as the CX-50, CX-70, and CX-90. The new CX-5 hybrid will feature an in-house developed 2.5-liter SkyActiv-Z engine-based powertrain.
Mazda reported global sales of 636,968 units in the first half of 2025, up 2.6% year-over-year. The U.S. remained its largest market, with 210,297 units sold, a 3.9% increase. However, the company saw double-digit declines in Europe and China, down 12.2% and 18.7% respectively, while sales in Japan rose 18.7%.
According to Automotive News, Mazda has revised its 2025 U.S. sales target of 450,000 units due to potential tariff impacts, though pricing adjustments for imported models have not yet been made. The automaker is closely monitoring market conditions and remains focused on long-term competitiveness in the hybrid SUV segment, where it expects combined annual U.S. sales of 250,000 units from the CX-5 and CX-50 hybrids.
While Mazda continues to expand its SUV lineup, it is also preparing to launch its first in-house developed electric vehicle in 2027, with U.S. availability projected for 2028. The model is expected to be a crossover and could serve as a platform for further electric models toward Mazda’s 2030 targets.
Beyond utility vehicles, Mazda is working on reviving its performance roots with two new sports cars in development. One of them is based on the 2023 Iconic SP Concept, which uses a rotary range-extender electric powertrain and is seen as a spiritual successor to the RX-7. This model could debut as early as next year or in 2028. The MX-5 roadster is also expected to receive a new generation in 2029, retaining its gasoline engine and lightweight driving dynamics.
Mazda also plans to launch the China-developed Mazda6e sedan and CX-6e SUV in Europe and Australia. However, U.S. customers will likely have to wait several more years before a fully electric Mazda becomes widely available.