Li Auto has updated its product development and overseas market strategy following a three-day closed-door strategy meeting in October, local media outlet 36Kr reported.
The company cited declining sales, product development challenges, and heightened competition as key factors behind the adjustments.
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The automaker plans to reduce its major vehicle platform cycle from four years to two, enhance differentiation among future models, and place greater emphasis on design language. It also acknowledged increased competition from rival EV models, including Xiaomi’s YU7 SUV.
Li Auto is accelerating its overseas expansion, with a renewed focus on the Middle East, Central Asia, and Europe.
The company recently opened its first overseas retail center in Uzbekistan, and all new models scheduled for 2026 will comply with international regulations.
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Previously, Li Auto relied on parallel exports to overseas markets, but new regulations in Russia, Central Asia, and China have limited this channel.
The company also plans to increase investment in AI and potentially establish an independent R&D system to boost product innovation.
