Jaguar is entering a new era of electric vehicles that will be launched starting in 2025. Through the “Reimagine” strategy introduced early last year, Jaguar is ready to introduce electric vehicles.
This segment shift makes Jaguar not only compete with Audi, BMW and Mercedes-Benz. Instead, it will expand its product line to compete with Bentley.
Until then, Jaguar will reportedly lean heavily on the existing lineup of vehicles and will simplify the choice of engines and equipment. With so many adjustments, it looks like a new product could roll in within the next three years.
For this transition period no Jaguar factories will be closed, but there will be adjustments in the number of employees.
One thing for sure is Jaguar's “Reimagine” strategy will be dramatic. Its new all-electric lineup will consist of two crossovers and a two-door coupe. The cheapest Jaguar electric car offered starts from Rp. 1.9 billion with products that provide modern luxury.
Since his first appointment as CEO of Jaguar Land Rover, Thierry Bollore has made bold decisions. One of them is cutting the size of the two crossovers, canceling the presence of the XJ and cutting 2,000 workers in the past year.
While Jaguar's shift to electric vehicles and its move to high-end may seem plausible, it's in line with the broader auto industry. And that may mean more competition when the vehicle is actually market-ready.