Ionity has introduced a new rewards program designed to encourage more efficient use of its ultra-fast electric vehicle charging network across Europe.
The initiative, called Fast Lane Reward, offers drivers a 5-kilowatt-hour (kWh) charging credit if they end a charging session when their battery reaches 80% or use Ionity chargers during designated off-peak hours.
The company said the program is intended to improve charger availability by encouraging drivers to free up charging points sooner, particularly during the busy summer travel season.
Reward Available During Peak Daytime Hours
The incentive applies to charging sessions that begin between 9:00 a.m. and 5:00 p.m. at participating Ionity charging stations across Europe.
Drivers using the Ionity mobile app receive a push notification when their vehicle reaches an 80% state of charge. If the charging cable is disconnected before the battery exceeds 85%, the company automatically credits 5kWh to the user’s account.
The accumulated credit appears in the Credits & Rewards section of the Ionity app and is automatically applied during a future charging session.
Ionity said each qualifying charging session must include a minimum of 40kWh of electricity delivered.
Off-Peak Charging Also Eligible
The same 5kWh credit is also available for customers who charge between 10:00 p.m. and 6:00 a.m., regardless of the battery’s state of charge.
According to Ionity, encouraging overnight charging helps spread demand more evenly across the network while improving charger availability during periods of higher traffic.
The company said it has not established a fixed end date for the program and plans to continue introducing additional customer incentives beyond the summer travel season. However, it noted that specific offers may differ by market and may be available only for limited periods.
Company Promotes Efficient Charging
Ionity said many electric vehicles experience significantly slower charging speeds after reaching an 80% battery level.
According to the company, charging from 80% to 100% can take nearly as long as charging from 10% to 80%, making earlier departure a more efficient use of public charging infrastructure while also helping preserve battery health over time.
“During the busy summer travel season, we want to offer our customers the best possible travel experience,” said Andreas Atkins, Country Manager for UK and Ireland at Ionity.
“Through the right incentives, we want to strengthen awareness of efficient charging behaviour. Smarter charging saves time, improves charger availability and makes travelling more relaxed for everyone.”