Honda America has released the teaser Prologue EV, the official digital image of its first electric SUV. This is a pure electric car in collaboration with American Honda Motor Co. and General Motors (GM), on May 18, 2022.
Uniquely, Honda’s electric SUV design that uses GM’s Ultium electric car platform is designed using virtual reality visualization technology.
The Honda Prologue will be Honda’s first EV in America and is slated to launch in 2024 alongside the All-Electric SUV bearing the Acura badge, the premium brand of the Honda group.
Both SUVs with the same platform are planned to produce 70,000 units per year, for the North American market.
“We announced plans two years ago, positioned as a smart strategy, to co-develop electric vehicles with GM. What will result is not only a more efficient process, but also a great-looking new vehicle, the Honda Prologue.” Said Mamadou Diallo, Vice President of Auto Sales, American Honda Motor Co., Inc.
Diallo said Honda dealers in North America were enthusiastic about the Prologue and were looking forward to more electric vehicle models from Honda. Prologue is planned to be produced in North America and will be sold from 2024.
In the release of the Prologue EV teaser, American Honda also announced an update on its EV sales strategy which is divided into 3 phases, with the target of successfully introducing 30 EVs by 2030, and will only sell pure electric cars in 2040.
Specifically for the North American market, Honda shared a timeline of the three phases of EV introduction until 2030, which is as follows:
- 2024: Start sales of Honda Prologue
- 2026: Starts production and sales of Honda models based on New e:Architecture
- 2027: Begins production and sales of a new series of affordable EVs, based on a new vehicle architecture co-developed with GM.
Honda America states that the outcome target of these three phases is to be able to sell 500,000 EVs in North America by 2030.
That’s a reasonable target, as Tesla delivered 310,000 EVs in the first quarter of 2022 alone. This means that the potential demand for EVs in the coming years is likely to continue to grow.
Honda also announced an update to its dealer facilities, offering a new modular space that will include charging infrastructure for EVs.