Great Wall Motor has offered a first glimpse of a new high-performance supercar, marking a significant step beyond its traditional SUV and pickup truck lineup. The Chinese automaker, headquartered in Baoding, unveiled the veiled silhouette of the vehicle in a photo shared by chairman Wei Jianjun on social media platform Weibo.
The image, featuring Wei and top executives posing next to the shrouded vehicle, comes as Great Wall Motor commemorates its 35th anniversary. Wei’s post hinted at the significance of the model, which will be the company’s first foray into the supercar segment—a category dominated by legacy players like Ferrari and Lamborghini.
While few technical details were revealed, Great Wall Motor’s Chief Technology Officer Wu Huixiao had previously stated in April that the company had spent five years developing the project. According to Wu, the goal was to deliver a driving experience that sparks excitement and passion, a core attribute of traditional supercars.
Wu also acknowledged that Great Wall Motor had deliberately delayed launching the car in order to achieve cost optimizations. During his April remarks, Wu said the model would match or even surpass the performance of the Ferrari SF90, though he emphasized that the company aimed to learn from established competitors as it breaks into the segment.
Founded in 1984, Great Wall Motor began as a small, state-linked manufacturing business and has since grown into one of China’s largest privately owned automakers. Wei Jianjun, who joined the board in 1990, has overseen the company’s transformation, expanding its brand portfolio to include Haval, Wey, Tank, and Ora.
The upcoming supercar represents a bold shift in strategy for Great Wall Motor, whose vehicles to date have focused primarily on utility and affordability. More information on the model, including performance specifications, price, and production timeline, is expected to be announced in the coming months.
