In a matter of months, Ford’s F-150 electric truck has increased in price by a shocking 50 percent, leaving many consumers stunned. Just last year, Ford was boasting about selling an electric truck for less than $40,000, but now the base model of the F-150 Lightning Pro starts at $59,974.
While the price increase may come as a shock to consumers, Ford has attributed it to material costs, market factors, and supply chain constraints. The company had also experienced a brief halt in deliveries and a recall of the electric truck due to defective battery cells that caused a fire in a holding lot.
The price hike affects the base model of the F-150 EV, but fortunately, the XLT variant has not changed in price since December. The Lariat trim has only increased by $1,500, while the Platinum now costs $1,200 more than a few months ago.
Despite the price increase, the F-150 Lightning Pro remains a popular choice among consumers, with the base model currently sold out. Ford has assured the public that the price hike is part of the “normal course of business,” but it remains to be seen how consumers will react to the sudden increase in price.
Ford’s F-150 electric truck has seen a significant price increase, leaving many consumers surprised and disappointed. While the company has attributed it to material costs and supply chain constraints, it remains to be seen how this will affect sales of the popular electric truck in the future.
