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China’s new energy vehicle (NEV) market recorded a sharp decline in January, with domestic registrations falling 19% year-on-year to 643,000 units, as seasonal weakness and revised subsidy policies weighed on demand.

According to the China Association of Automobile Manufacturers (CAAM), total wholesale NEV sales — which include vehicles produced in China for both domestic use and export — reached 945,000 units in January 2026. That figure was broadly stable compared with 944,000 units a year earlier, representing a marginal increase of 0.1%. However, sales were down 44.7% from December 2025, when more than 1.7 million NEVs were sold.

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The apparent stability in wholesale figures was driven by exports. Overseas shipments doubled year-on-year to 302,000 units, marking a 100% increase and a slight 0.5% rise from the previous monthly record set in December. January marked the third consecutive month in which exports exceeded 300,000 NEVs. The data did not provide a breakdown by drivetrain for exported vehicles.

Domestic sales, by contrast, declined to 643,000 units, 18.9% lower than the same month in 2025 and 54.4% below December levels. Since March 2025, domestic monthly NEV sales had consistently surpassed one million units, but January’s result was closer to January 2024 levels.

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January and February are traditionally among the weakest months for China’s automotive market, partly due to the multi-day Lunar New Year holiday, when many consumers travel rather than make large purchases. In addition, policy adjustments have influenced buying behavior. From 2026, NEV buyers are subject to a 5% purchase tax, compared with a previous exemption from the standard 10% tax. Changes to trade-in subsidies also took effect at the start of the year.

By drivetrain type, battery-electric vehicles accounted for 597,000 units in January, up 4.0% year-on-year, while plug-in hybrids totaled 348,000 units, down 5.9%. Fuel cell vehicle sales remained in the triple-digit range.

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Across all powertrains, wholesale vehicle sales reached 2.346 million units, down 3.2% from a year earlier. NEVs represented 40.3% of total wholesale sales in January, up from 39.0% a year ago but below the more than 52% share recorded in December.

Market performance in the coming months will indicate whether sales rebound after the seasonal slowdown or whether revised tax and subsidy policies exert a longer-term impact on domestic demand.

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Andrew Wang covers China’s automotive and electric vehicle sectors, focusing on market expansion, production trends, and consumer adoption. He tracks key developments across major automakers and emerging EV brands to help readers understand industry dynamics.

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