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BYD will unveil the premium sub-brand in Q3 and first model in Q4

by Linda Ma
May 23, 2022
in Brand, BYD, China, Denza, News
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BYD Logo 750x375 - BYD will unveil the premium sub-brand in Q3 and first model in Q4
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A BYD executive provided details on the company’s plans to launch a premium sub-brand. Li Yunfei, general manager of BYD Auto’s brand and PR division, said on Weibo that the BYD premium sub-brand and its logo will be unveiled in the third quarter and the first model will be introduced in the fourth quarter.

BYD’s premium sub-brand will use cutting-edge technology and represent its strongest capabilities in electrification and intelligence, he said.

For the price, BYD premium sub-brand products are in the RMB 800,000 ($119,520) – RMB 1.5 million ($224,450) range, Li said.

See also: BYD Seal Electric Sedan Has 22,637 orders just seven hours after pre-sale began

BYD premium sub-brand will be independent of its product, operations team and sales and service network, Li added.

BYD’s passenger car business consists of Dynasty, Ocean, Denza and premium sub-brands, which are wholly owned and operated by BYD except for Denza which is a joint venture between BYD and Mercedes-Benz.

Source: cnevpost
Tags: BYDDenzapricerangesalestechnology
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Linda Ma

Linda Ma

Studied in marketing. Linda has been covering the electric vehicle scene since 2010 with focus in sports and China EV Brand.

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