Blink Charging said on Tuesday it will reduce its global workforce by about 20% by the end of the third quarter as part of a broader restructuring plan intended to enhance operational efficiency and support long-term growth.
The job cuts follow an earlier round of layoffs in September 2024, when the company announced a 14% reduction in staff. At the time, Blink described the move as a proactive adjustment to prevailing market conditions in the electric vehicle (EV) industry.
The latest measure falls under Blink’s ‘BlinkForward’ strategy, which the company said is focused on rationalising operations, increasing agility, and aligning internal resources with its long-term priorities. Blink did not specify how many employees will be affected or in which locations. The company operates in North America and Europe.
“Today’s decisions, while challenging, are crucial for propelling our BlinkForward strategy and ensuring the long-term success of Blink,” said Mike Battaglia, President and CEO. “We are deeply grateful for the contributions of our departing colleagues and are committed to supporting them through this transition.”
Blink expects the workforce reduction to generate annual savings of more than $11 million, while incurring estimated restructuring costs of between $1 million and $1.5 million. Last year’s downsizing effort was projected to save about $9 million annually.
Unlike its 2024 statement, which characterised the EV market’s challenges as “only temporary,” the company’s latest announcement does not echo that optimism. Instead, Blink emphasised the need to create a “more focused and agile organisation” capable of adapting to market dynamics and capitalising on future growth opportunities.
“This restructuring is a proactive step to build a more efficient and robust organization, better aligned with our strategic goals and poised to lead in the next phase of our growth,” Battaglia said.