Luxury carmaker Aston Martin has announced a one-year delay in the launch of its first battery electric vehicle (BEV). The London-listed company now plans to introduce the BEV in 2026, pushing back from its earlier target of 2025.
Aston Martin’s decision to delay follows the signing of a supply agreement last June with Saudi Arabia-backed Lucid Group, a move aimed at strengthening its electrification strategy.
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The company stated, “With Aston Martin’s technical partnerships now in place, the Company’s first battery electric vehicle (BEV) is now targeted for launch in 2026, benefitting from the very best high-performance technologies available.”
This delay aligns with recent adjustments in the industry, including Mercedes-Benz’s decision to postpone its electrification goal by five years. Despite the enthusiasm and investments in electric vehicles, the pace of actual demand has lagged behind, leading automakers to reassess their production plans and timelines.
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Aston Martin had committed £2 billion ($2.53 billion) to advanced technologies over the next five years, transitioning its investment from internal combustion engine (ICE) to BEV technology. The delay in the BEV launch indicates the company’s strategic focus on ensuring the new vehicle meets the highest standards of performance and technological advancement.
