Dacia, Renault’s low-cost brand, announced on Tuesday a reduction of €2,000 ($2,086) in the price of its electric Spring model in France. This move comes as part of a broader trend of expected price cuts across Europe aimed at stimulating flagging electric vehicle (EV) sales.
The price of the entry-level Spring is now set at €16,900, positioning it closer to the price point of Chinese EV maker Leapmotor’s T03, which recently dropped to €14,900.
Dacia’s price cut is part of the strategy to remain competitive in a market where carmakers are relying on discounts to meet tougher emissions regulations set by the European Union. “The new Spring will also be less powerful, with a 45 horsepower engine, compared with the 65 HP engine in the more expensive version,” Dacia said in its statement.
Despite the price reduction, both versions of the Spring continue to offer a range of around 225 kilometers, with the same battery. This price adjustment follows a wider trend, as European automakers, struggling to meet stricter emissions standards, look for ways to accelerate EV adoption in the region.
According to the European Automobile Manufacturers’ Association, only 13% of vehicles sold in Europe during the first 11 months of 2024 were electric, well below the 20% target set to avoid hefty fines.